The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first...

A GUIDE TO SQL, 8E, continues to be the essential SQL reference. It builds on the success of previous editions by presenting basic SQL commands in the context of a running case in which a business uses SQL to manage orders, parts, customers, and sales reps. The book covers the fundamentals of SQL programming using straightforward instruction...

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.

Nobody ever walked out of a great speech saying, “I loved the...

“A timely collection...

GET PAID TO PLAY! 30 years in the making, the first book to offer everything you need to go from rags to riches in the fabulous videogame industry is here - are you ready to nail the ultimate high score? A must-have for anyone seeking a career in game art, design, audio, programming, marketing, journalism and sales! Learn how to break into...

Visual Meetings explains how anyone can implement...

This book investigates various drivers of innovation within small businesses, as well as the role that innovation plays in creating value in small businesses. The analysis suggests that additions in employee headcount increase innovation while growth in sales does not increase innovation. The analysis also finds that increases in research and...

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these...

Public speaking is considered one of the highest causes of fear and stress for most people, yet it is practically unavoidable over the course of a lifetime. Weddings, religious occasions, funerals, banquets, sales presentations-these are just a few of the situations which require people to share words with a large group. This guide, a new...

Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...