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The Marketing Plan: How to Prepare and Implement It
The Marketing Plan: How to Prepare and Implement It

Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...

Public Speaking Success in 20 Minutes a Day
Public Speaking Success in 20 Minutes a Day

Public speaking is considered one of the highest causes of fear and stress for most people, yet it is practically unavoidable over the course of a lifetime. Weddings, religious occasions, funerals, banquets, sales presentations-these are just a few of the situations which require people to share words with a large group. This guide, a new...

Less Is More: How Great Companies Use Productivity
Less Is More: How Great Companies Use Productivity
From the author of the bestselling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs

Managers and CEOs are always looking for ways to keep productivity high, and recent...

Accounting for beginners
Accounting for beginners

Basic accounting skills are necessary tools when dealing with finances. Understanding the basic concepts and methods used in accounting is critical for developing organizational skills. This e-Book will help guide you into this fascinating...

Communication in Organizations: Basic Skills and Conversation Models
Communication in Organizations: Basic Skills and Conversation Models

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

Providing a thorough introduction to...

Does Your Marketing Sell?: The Secret of Effective Marketing Communications
Does Your Marketing Sell?: The Secret of Effective Marketing Communications

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time
Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and...

LinkedIn For Dummies
LinkedIn For Dummies

Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool

With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the...

OS X Mountain Lion Bible
OS X Mountain Lion Bible

The complete guide to Mac OS X, fully updated for the newest release!

The Mac's solid, powerful operating system and the exploding popularity of iOS devices are fueling a strong increase in market share for Apple. Previous editions of this book have sold more than 75,000 copies, and this new edition is fully updated with...

Successful Selling in a Week
Successful Selling in a Week

The ability to sell products and services successfully is crucial to anyone who wants to advance their career. Written by Christine Harvey, a leading expert on selling as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to achieve profitable sales. The highly motivational 'in...

The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling
The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence!

The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative...

Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase...

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