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CRM Unplugged: Releasing CRM's Strategic ValuePraise for CRM Unplugged
"The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same."
–Philip Kotler
author of Marketing Insights from A to Z
"CRM is no silver bullet, but it is a golden opportunity for companies that... | | | | Marketing Automation with Eloqua
Eloqua is a fantastically versatile platform if you want to automate your digital marketing campaigns, and this book is the perfect guide. From generating personalized emails to analyzing results, it walks you through every aspect.
Overview
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Learn the intricacies involved in filtering contacts
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Trust-Based Selling: Finding and Keeping Customers for Life
The first year of developing a new sales territory or customer list is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing... | | The Vest Pocket Guide to Information TechnologyThe only IT guide you need
You're busy—very busy. You need reliable, practical answers to your IT questions, and you need them now. The Vest Pocket Guide to Information Technology, Second Edition is a handy pocket problem-solver designed to provide you with the quickest route to a solution. Practical, reader-friendly, and thoroughly... | | Digital Signage Broadcasting: Content Management and Distribution TechniquesDigital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.
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