Mac OS X is quickly becoming one of the most popular operating systems for power users. Mac OS X’s ability to mesh an easy-to-use and attractive interface with a Unix back end has attracted average and power users to the Mac. In 2007, Apple releases the next version of Mac OS X: Leopard.
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...
In the last 15 years, some of us have witnessed mail becoming e-mail, grocery stores
becoming www.store, and step-by-step technology becoming part of our daily life.
Technology development has radically changed the enterprise's way of doing
business. First, daily tasks such as sales, client, and vendor management became...
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...
While many companies have trouble measuring the effectiveness of their learning and development efforts, the picture at Rockwell Collins is crystal clear. In the span of just three years, Rockwell went from having a traditional (and characteristically drab) training program to possessing a dynamic, strategically aligned initiative featuring...
Just a few years ago, it seemed like everyone (including yours truly) was describing theWeb as the newWild,Wild,West for businesspeople—a place where they could strike out on their own, stake a claim, open up their own storefront, and start to do business for the first time. Well, the bloom is off the rose, as far as e-commerce...
This book provides a brief overview of the Information Technology world. It is meant to be an aid for business professionals in the technical field such as hiring managers, human resources, technical sales, recruiting and students as well as novices in the technology field looking to obtain an understanding of the overall structure and components...
Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the...
Arm yourself with all the information you need to architect a backup and recovery system
System backup is essential in any enterprise–protecting data is equivalent to protecting the company or agency. Whether you have the task of putting together a backup and recovery system for your organization or you are thinking about how backup and...
This comprehensive resource offers professionals detailed guidance on the engineering aspects of building software for wireless communications. From design and architecture to security and testing, the book shows how to overcome every engineering challenge encountered in successfully developing wireless software. Filled with open-source code...
Got a business to run? QuickBooks makes small-business accounting easier, and QuickBooks 2009 For Dummies shows you how! Bookkeeping may not be your favorite part of running a small business, so learning to use QuickBooks might pay off in more ways than one.
QuickBooks helps you keep financial records, prepare invoices and record...
Power Query for Power BI and Excel is a book for people who are tired of copying and pasting data into Excel worksheets. Power Query, part of the Microsoft Power BI suite, is a tool that automates the process of getting data into Excel and will save you hours of dull, repetitive, and error-prone work! Power Query makes it easy to...
