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The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

IBM(R) Websphere(R) Application Server: The Complete Reference
IBM(R) Websphere(R) Application Server: The Complete Reference
IBM is generally considered one of the most important software vendors, and this is
even more true in the e-business space. In fact, many would say that IBM is the most
influential vendor and has the best vision and product scope in spaces such as Web
application development, Java, middleware, and enterprise systems. This chapter
...
Data Mining and Knowledge Discovery Technologies (Advances in Data Warehousing and Mining)
Data Mining and Knowledge Discovery Technologies (Advances in Data Warehousing and Mining)
Data warehousing and OLAP (online analytical processing) technologies have gained a widespread acceptance since the 90’s as a support for decision-making. A data warehouse is a collection of subject-oriented, integrated, consolidated, time-varying, and non-volatile data (Kimball, 1996; Inmon, 1996). It is manipulated through OLAP tools, which...
eBay For Dummies (Computer/Tech)
eBay For Dummies (Computer/Tech)

The bestsellng guide to successfully buying and selling on eBay, fully revised and updated

eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay...

Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits

 

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide...

Complete Guide to Digital Project Management: From Pre-Sales to Post-Production
Complete Guide to Digital Project Management: From Pre-Sales to Post-Production
Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered.

This book provides an in-depth view of digital project management from initiation to execution to monitoring and
...
The Entrepreneur's Guide to Managing Information Technology
The Entrepreneur's Guide to Managing Information Technology
Software. Hardware. Networks. Wireless. Entrepreneurs face a bewildering array of choices and decisions when it comes to incorporating technology into the fabric of their businesses. Yet nothing could be more important these days. Aligning information technology (IT) with business strategy is essential to meet and beat the competition. As business...
SugarCRM For Dummies (Computer/Tech)
SugarCRM For Dummies (Computer/Tech)
SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM...
The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)
The Definitive Business Pitch: How to Make the Best Pitches, Proposals And Presentations (Financial Times Series)

Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...

Knowledge Integration: The Practice of Knowledge Management in Small and Medium Enterprises
Knowledge Integration: The Practice of Knowledge Management in Small and Medium Enterprises
The ability to manage knowledge is relevant for millions of small and medium sized enterprises (SMEs) that operate in high-tech environments. They strongly depend on external knowledge about customers, technologies, and competitors because, as opposed to large companies, they have limited internal knowledge resources and little power to control...
Delivering Business Intelligence with Microsoft SQL Server(TM) 2/E 2008
Delivering Business Intelligence with Microsoft SQL Server(TM) 2/E 2008
Life is filled with decisions. Should I have the burger and fries or the salad for lunch? Should I get my significant other that new watch they’ve had their eye on, or should I buy them a new vacuum cleaner? Do I invest my holiday bonus or head for the casino? Should I buy this book or go browse the comics section? (Here is your first bit of...
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