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| | The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP LawThe content goes from the basics to advanced topics such as off-shoring, anti-circumvention, open source business models, user-created content, reverse engineering, mobile media distribution, web and game development, mash-ups, web widgets, and massively multiplayer games.
This book is designed to empower you to:
* Understand... | | |
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Inside the Mind of the Shopper: The Science of Retailing
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes... | | | | Mobile Marketing For Dummies
Marketers are always looking to make their communications more personal, more targeted, and more relevant. Mobile is arguably the most personal, targeted, and relevant marketing channel available.
Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools,... |
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Learn Salesforce Lightning: The Visual Guide to the Lightning UI
Refer to this invaluable how-to guide for basic training on Salesforce Lightning. Salespeople and technical users and consultants will no longer have to resort to learning the interface on their own, which is very time consuming.
Learn Salesforce Lightning is a step-by-step visual guide that offers immediate and... | | Visual Data Mining: Techniques and Tools for Data Visualization and Mining
Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to... | | The Complete Guide to Selling a Business
The most comprehensive, easy-to-use guide to selling a business available!
Out there somewhere is a buyer looking to buy a business like yours -- so if you're ready to sell, make sure that you protect your interests and maximize your profit with The Complete Guide to Selling a Business. It covers:
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