Written in a clear, crisp, accessible style, this book is perfect for beginners as well as professional writers who need a crash course in the down-to-earth basics of storytelling. Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.

An international...

How do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate...

Want the script for cool Web pages? With this handy guide by your side, it's easy to follow! Completely revised, this edition gives you all the JavaScript basics as well as step-by-step instructions...

The boss of New York's infamous Lucchese crime family, Anthony "Gaspipe" Casso's life in the Mafia was preordained from birth. His rare talent for "earning"—concocting ingenious schemes to hijack trucks, rob banks, and bring vast quantities of drugs into New York—fueled his unstoppable rise up the...

For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity...

People have been getting paid to clown around for centuries. What’s stopping you? The medieval court jester has been replaced by the stand-up comedian, but there are many other career avenues for those with a unique sense of humor. You can turn your talent for making...

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

This is not a book about algorithms . Certainly, it is full of algorithms , but that 's not what this book is about . This book is about possibilities . Its purpose is to present you not only with the prerequisite mandatory knowledge of the available problem-solving techniques , but more importantly to expand your ability to frame...

Focuses on the resourcing of organisations with people, this engaging text achieves a balance between academic rigour and practitioner relevance. This balanced approach, together with the breadth and versatility of the content, enables the book to be used effectively for modules based on the CIPD Professional Standards and other upper-level...

The 21st Century's counterpart to Sun Tzu’s The Art of War, Dan Sanker's Collaborate: The Art of We gives a new generation of pioneering business enthusiasts a practical guide to capture tomorrow's opportunities. Globalization,...