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Advertisers at Work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”
—Mark Tungate, author of Adland: A Global History of... | | Love 'Em or Lose 'Em, Sixth Edition: Getting Good People to Stay
This sixth edition of the number one bestselling employee retention book in the world (over 800,000 copies sold) puts a new emphasis on diversity and inclusion but keeps the same appealing format: twenty-six simple strategies from A to Z.
Despite booms and busts, technology advances, talent wars, layoffs, and even a ... | | Welding For Dummies (Math & Science)
Get the know-how to weld like a pro
Being a skilled welder is a hot commodity in today's job market, as well as a handy talent for industrious do-it-yourself repairpersons and hobbyists. Welding For Dummies gives you all the information you need to perform this commonly used, yet complex, task.
This friendly,... |
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| | Effective Prototyping for Software Makers (Interactive Technologies)Much as we hate to admit it, most prototyping practice lacks a sophisticated understanding of the broad concepts of prototypingand its strategic position within the development process. Often we overwhelm with a high fidelity prototype that designs us into a corner. Or, we can underwhelm with a prototype with too much ambiguity and flexibility to... | | |
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The Design of Things to Come: How Ordinary People Create Extraordinary ProductsEveryone is talking and writing about innovation. It is the fuel of business strategy. Design and innovation are words that are often used together or interchangeably. Design for us is both a broad concept of change through human problem solving and a word used to describe specific fields such as engineering design, interface design, or industrial... | | | | Music Production: For Producers, Composers, Arrangers, and Students
The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its... |
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