When I moved to Los Angeles from the East Coast, I was thrilled to have the opportunity to work in the entertainment industry. As I was studying and building my fitness business, my day job was as an assistant account executive at a Beverly Hills public relations firm. I spent lots of time with up-and-comers as well as with the most...
This isn’t a book about sustainable design.
Instead, it’s a book about how
the design industry can approach the
world in a more sustainable way. Design is
interconnected—to engineering, management,
production, customer experiences, and to the
planet. Discussing and comprehending the
relationship...
Pro SQL Server 2012 Administration is a one-stop source for all the knowledge you'll need to professionally manage a database under Microsoft SQL Server 2012. SQL Server administration is a complex field requiring an unusually broad and well-rounded skill set. A good database administrator must be part system...
Cloud computing is often described as providing computing resources the way electric utilities provide energy. In theory, anyone with an adequate connection to the Internet should be able to tap into a cloud provider and get exactly the computing resources they want when they want it, just like plugging into the electricity grid and...
This book is about project success. It reveals a secret for project success: effective
project leadership. It shows where pure project management falls short and why
project leadership is the decisive factor for project success. It outlines five simple yet
powerful leadership principles which, if applied systematically, can help...
Thank you for reading our book! Practicing international marketing and writing
a text on the subject have much in common. The focus is on delighting the
customer; it is a lot of work; the competition is tough; and it’s fun to succeed.
It is therefore with great pleasure that we present the eighth edition of International...
Whether an international corporation or a small business, developing and utilizing
a Business Continuity Management (BCM) Plan protects companies and
their personnel, facilities, materials, and activities from the broad spectrum of risks
that face businesses and government agencies on a daily basis, whether at home or...
Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors...
Harvard Business School's Michael Roberto draws on powerful decision-making case studies from every walk of life, showing how to promote honest, constructive dissent and skepticism; use it to improve decisions; and align organizations behind those decisions. Learn...
The Physical Security Strategy and Process Playbook is a concise yet comprehensive treatment of physical security management in the business context. It can be used as an educational tool, help a security manager define security requirements, and serve as a reference for future planning.
"21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book...
