This astounding declaration was made by the former PepsiCo executive and
Apple CEO John Sculley, the same visionary responsible for ousting Steve Jobs
in 1985. While some traditional marketers might still agree with his statement,
today most marketing executives recognize data-driven decisions will shape
the future of...
We live in an interoperable world. Computer hardware and software products from different manufacturers can exchange data within local networks and around the world using the Internet. The competition enabled by this compatibility between devices has led to fast-paced innovation and prices low enough to allow ordinary users to command...
After having held several top management positions in various
organizations, I took up a challenging assignment in a
sick chemical company in Gujarat State, India as the Chief
Executive Officer in November 1987. The company had been
incurring perpetual losses since its inception. My good
friends, also not-so-good friends,...
The introduction was composed by Jennifer L. Bayuk, the editor of this volume. It
briefly describes the history of the cyberforensics field and places the subsequent
chapters into context. The last section of the introduction, Expert Explanations,
describes the format of the following sections and also how the sections complement...
Pro SQL Server 2012 Administration is a one-stop source for all the knowledge you'll need to professionally manage a database under Microsoft SQL Server 2012. SQL Server administration is a complex field requiring an unusually broad and well-rounded skill set. A good database administrator must be part system...
Whether an international corporation or a small business, developing and utilizing
a Business Continuity Management (BCM) Plan protects companies and
their personnel, facilities, materials, and activities from the broad spectrum of risks
that face businesses and government agencies on a daily basis, whether at home or...
Thank you for reading our book! Practicing international marketing and writing
a text on the subject have much in common. The focus is on delighting the
customer; it is a lot of work; the competition is tough; and it’s fun to succeed.
It is therefore with great pleasure that we present the eighth edition of International...
This book is about project success. It reveals a secret for project success: effective
project leadership. It shows where pure project management falls short and why
project leadership is the decisive factor for project success. It outlines five simple yet
powerful leadership principles which, if applied systematically, can help...
Cloud computing is often described as providing computing resources the way electric utilities provide energy. In theory, anyone with an adequate connection to the Internet should be able to tap into a cloud provider and get exactly the computing resources they want when they want it, just like plugging into the electricity grid and...
When I moved to Los Angeles from the East Coast, I was thrilled to have the opportunity to work in the entertainment industry. As I was studying and building my fitness business, my day job was as an assistant account executive at a Beverly Hills public relations firm. I spent lots of time with up-and-comers as well as with the most...
Architect IBM® WebSphere® Applications for Maximum Performance, Security, Flexibility, Usability, and Value Successful, high-value WebSphere applications begin with effective architecture. Now, one of IBM’s leading WebSphere and WebSphere Portal architects offers a hands-on,...
