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Emotional Design: Why We Love (Or Hate) Everyday ThingsBy the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and... | | Light Detectors, Photoreceptors, and Imaging Systems in Nature"The book is of value . . . as a source of inspiration for biologists who are intrigued by the subject, as well as for engineers who are looking to biological structures for new ideas."--The Quarterly Review of Biology "Wolken has synthesized information from physics, chemistry, biology, and engineering to provide an... | | Content is Currency: Developing Powerful Content for Web and Mobile
Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would... |
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