What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility...
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter &...
The book consists of a set of business scenarios and corresponding solution critiques. Each "use case" chapter is made up of a problem description, assessment of implementation options, and the selection of the ideal solution candidate. We then construct the solution using the chosen Microsoft technology. This book is for...
The seven essential tools for keeping projects on time and under budget
You're executing risk management, leadership, and planning--all hallmarks of outstanding project management. And yet you're still having trouble keeping your projects on schedule.
Creative Project Management adds two new elements to...
"Never Apply For a Job Again! is what everyone needs to understand how the hidden job market works. Get it and use it before the secrets get out on WikiLeaks."
--Penelope Trunk, the original Brazen Careerist, author, blogger, entrepreneur
"This book is an essential read for insightful, witty, and...
With 11 invited submissions from leading researchers and teams of researchers sharing one common characteristic ? all have worked with Dr. Judith Bishop during her long and continuing career as a leader in computer science education and research ? this book reflects on Dr Bishop?s outstanding contribution to computer science....
Practical strategies to propel your company to the top
American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth...
Aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes. Thoroughly revised and updated to reflect modern research, this edition explores the concept and practice of change within the broader context of the history, literature and theories of management. The main approaches on...
Harness the Power of Your Most Valuable Resource—Your Workforce!
Process improvement approaches like Six Sigma and Lean Enterprise have worked wonders for countless organizations, but in the drive for true excellence, these approaches are only one important part of the formula.
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way...
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.
Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets,...
Antarctica was to be the greatest discovery of them all! It was never to be a tripping
over of a piece of useless land: the Greek philosophers had predicted a polar land-
mass of geophysical importance! The question was rather whether or not man could
bridge the "torrid equatorial zone" that was thought to separate the...
