The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

3D Imaging, Analysis and Applications brings together core topics, both in terms of well-established fundamental techniques and the most promising recent techniques in the exciting field of 3D imaging and analysis. Many similar techniques are being used in a variety of subject areas and applications and the authors attempt to unify a...

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration is the game changer. Agencies and...

THE PAST DECADE has seen an increased interest in website performance, with businesses of all sizes realizing that even modest changes in page loading times can have a signifi cant effect on their profi ts. The move toward a faster web has been driven largely by Yahoo! and Google, which have both carried out extensive research on the subject...

Designed for courses in Creativity and Three-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this third edition is refined, distilled, and updated, using over 375 examples drawn from traditional and contemporary sources. Interviews...

Elements of Artificial Neural Networks provides a clearly organized general introduction, focusing on a broad range of algorithms, for students and others who want to use neural networks rather than simply study them.The authors, who have been developing and team teaching the material in a one-semester course over the past six years, describe...