When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...
The increasing costs of creating and maintaining infrastructures for delivering services to consumers have led to the emergence of cloud based third party service providers renting networks, computation power, storage, and even entire software application suites. On the other hand, service customers demand competitive pricing, service level...
Cloud computing has recently emerged as one of the buzzwords in the ICT
industry. Numerous IT vendors are promising to offer computation, storage,
and application hosting services and to provide coverage in several continents,
offering service-level agreements (SLA)-backed performance and uptime promises
for their services. While...
Real time 3D games have been around for well over ten years now. We’ve played them, created assets in
the style of our favorites, and maybe even “mod”ed a few of them. But until recently, the cost of licensing
one of the premier game engines has ranged from several hundred thousand to several million dollars
per title...
The primary goal of this book is to present to the scientific and management
communities a selection of applications using more recent Soft Computing (SC)
and Computing with Words and Perceptions (CWP) models and techniques meant
to solve the economics and financial problems. The selected examples could also
serve as a starting point...
One day,Erica and her husband took the kids out for ice cream, and she noticed
a big advertisement hanging above the counter. It said, “Bring in your digital photographs.
We’ll put them on ice cream cakes.” She found the manager and asked what was
involved. “It’s simple,” she said. “Just bring...
A state-of-the-art introduction to the powerful mathematical and statistical tools used in the field of finance
The use of mathematical models and numerical techniques is a practice employed by a growing number of applied mathematicians working on applications in finance. Reflecting this development, Numerical Methods in Finance and...
Macromedia introduced Flex in 2004 so that developers could write web applications for the
nearly ubiquitous Flash platform. These applications benefited from the improved design,
usability, and portability that Flex made possible, dramatically changing the user experience.
These features are a cornerstone of Web 2.0, a new generation...
Although this book follows the layout of a programming book, the
underlying theme is financial modeling and quantitative trading
system development. In a sense, this book really marries four
disciplines—computer science, quantitative finance, trading strategy,
and quality development—into one, financial engineering....
Over the past three years, I have witnessed something
remarkable as iPhone and iPad developers have created
and posted apps to Apple’s App Store at a breathtaking
pace. The App Store has swelled to more than 400,000
apps and still shows no signs of abating. The gold rush to
sell iPhone and...
To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
The 4th edition of International Marketing has been written...
