Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

This book focuses on time series models widely and frequently used in the examination of issues in financial economics and financial markets, which are scattered in the literature and are yet to be integrated into a single-volume, multitheme and empirical research-oriented text. The book, providing an overview of contemporary topics related...

Quantitative Finance is expanding rapidly. One of the aspects ofthe recent financial crisis is that, given the complexity offinancial products, the demand for people with high numeracy skillsis likely to grow and this means more recognition will be given toQuantitative Finance in existing and new course structuresworldwide. Evidence has...

Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training...

"Fletcher and Gardner have created a comprehensive resource that will be of interest not only to those working in the field of finance, but also to those using numerical methods in other fields such as engineering, physics, and actuarial mathematics. By showing how to combine the high-level elegance, accessibility, and flexibility of...

“This book should be in every trader/investor’s library. As we come out of this depressed market . . . this book can be your companion, helping you avoid mistakes and enhance your trading/investment program.”
—Bill M. Williams,...