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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

New Frontiers in Information and Software as Services: Service and Application Design Challenges in the Cloud
New Frontiers in Information and Software as Services: Service and Application Design Challenges in the Cloud

The increasing costs of creating and maintaining infrastructures for delivering services to consumers have led to the emergence of cloud based third party service providers renting networks, computation power, storage, and even entire software application suites. On the other hand, service customers demand competitive pricing, service level...

Cloud Computing: Principles and Paradigms
Cloud Computing: Principles and Paradigms

Cloud computing has recently emerged as one of the buzzwords in the ICT industry. Numerous IT vendors are promising to offer computation, storage, and application hosting services and to provide coverage in several continents, offering service-level agreements (SLA)-backed performance and uptime promises for their services. While...

Beginning 3D Game Development with Unity: All-in-one, multi-platform game development
Beginning 3D Game Development with Unity: All-in-one, multi-platform game development

Real time 3D games have been around for well over ten years now. We’ve played them, created assets in the style of our favorites, and maybe even “mod”ed a few of them. But until recently, the cost of licensing one of the premier game engines has ranged from several hundred thousand to several million dollars per title...

Perception-based Data Mining and Decision Making in Economics and Finance (Studies in Computational Intelligence)
Perception-based Data Mining and Decision Making in Economics and Finance (Studies in Computational Intelligence)

The primary goal of this book is to present to the scientific and management communities a selection of applications using more recent Soft Computing (SC) and Computing with Words and Perceptions (CWP) models and techniques meant to solve the economics and financial problems. The selected examples could also serve as a starting point...

Mac Digital Photography
Mac Digital Photography

One day,Erica and her husband took the kids out for ice cream, and she noticed a big advertisement hanging above the counter. It said, “Bring in your digital photographs. We’ll put them on ice cream cakes.” She found the manager and asked what was involved. “It’s simple,” she said. “Just bring...

Numerical Methods in Finance and Economics: A MATLAB-Based Introduction (Statistics in Practice)
Numerical Methods in Finance and Economics: A MATLAB-Based Introduction (Statistics in Practice)

A state-of-the-art introduction to the powerful mathematical and statistical tools used in the field of finance The use of mathematical models and numerical techniques is a practice employed by a growing number of applied mathematicians working on applications in finance. Reflecting this development, Numerical Methods in Finance and...

Adobe Flex 4.5 Fundamentals: Training from the Source
Adobe Flex 4.5 Fundamentals: Training from the Source

Macromedia introduced Flex in 2004 so that developers could write web applications for the nearly ubiquitous Flash platform. These applications benefited from the improved design, usability, and portability that Flex made possible, dramatically changing the user experience. These features are a cornerstone of Web 2.0, a new generation...

Modeling Financial Markets : Using Visual Basic.NET and Databases to Create Pricing, Trading, and Risk Management Models
Modeling Financial Markets : Using Visual Basic.NET and Databases to Create Pricing, Trading, and Risk Management Models
Although this book follows the layout of a programming book, the underlying theme is financial modeling and quantitative trading system development. In a sense, this book really marries four disciplines—computer science, quantitative finance, trading strategy, and quality development—into one, financial engineering....
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)

Over the past three years, I have witnessed something

remarkable as iPhone and iPad developers have created and posted apps to Apple’s App Store at a breathtaking pace. The App Store has swelled to more than 400,000 apps and still shows no signs of abating. The gold rush to sell iPhone and
...
Derivatives Markets (3rd Edition) (Pearson Series in Finance)
Derivatives Markets (3rd Edition) (Pearson Series in Finance)

To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...

International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
...

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