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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
Professional Search Engine Optimization with PHP

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques...

Rational and Irrational Beliefs: Research, Theory, and Clinical Practice
Rational and Irrational Beliefs: Research, Theory, and Clinical Practice

In Rational and Irrational Beliefs: Research, Theory, and Clinical Practice, leading scholars, researchers, and practitioners of rational emotive behavior therapy (REBT) and other cognitive-behavioral therapies (CBTs) share their perspectives and empirical findings on the nature of rational and irrational beliefs, the role of beliefs as...

Uncertainty and Surprise in Complex Systems: Questions on Working with the Unexpected
Uncertainty and Surprise in Complex Systems: Questions on Working with the Unexpected

Complexity science has been a source of new insight in physical and social systems and has demonstrated that unpredictability and surprise are fundamental aspects of the world around us. This book is the outcome of a discussion meeting of leading scholars and critical thinkers with expertise in complex systems sciences and leaders from a variety...

Cells and Robots: Modeling and Control of Large-Size Agent Populations (Springer Tracts in Advanced Robotics)
Cells and Robots: Modeling and Control of Large-Size Agent Populations (Springer Tracts in Advanced Robotics)
From the reviews:

"This interesting monograph is devoted to the study of multi-agent, populations of biological cells and robot teams. … The main objective of the approach is to provide solutions to the problem of how dynamics of an individual agent propagates to the population dynamics. … This original monograph has a wide...

Promoting Sustainable Electricity in Europe: Challenging the Path Dependence of Dominant Energy Systems
Promoting Sustainable Electricity in Europe: Challenging the Path Dependence of Dominant Energy Systems
This is a timely and comparative assessment of initiatives to promote renewable electricity sources (RES) in eight European countries. Carried out by the ProSus research programme at the University of Oslo in cooperation with leading research institutions in each country, the study focuses on the promotional schemes used to foster RES in Austria,...
Information Architecture with XML: A Management Strategy
Information Architecture with XML: A Management Strategy
In the ‘good old days’ before food labelling, sell-by dates and competitive brand promotion,
you placed yourself at the mercy of your local village store manager. After the
painful wait for the previous customer to bid his farewells and finally let attention turn
your way, you placed your trust in the nice old guy who
...
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 (Learn Apress)
Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 (Learn Apress)
In 2007, Apple revolutionized our way of living by introducing the iPhone, but most important was the birth of iOS. Today, iOS is used in the iPhone, iPad, and iPod Touch. Via the App Store, a new business model has emerged that offers more than 500,000 applications and games, resulting in 25 billion downloads. This new business...
Fashion Marketing
Fashion Marketing
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil...

Handbook of Vitamins, 3rd Edition (Clinical Nutrition in Health and Disease, No. 3)
Handbook of Vitamins, 3rd Edition (Clinical Nutrition in Health and Disease, No. 3)

Features a comprehensive summary of the chemical, physiological, and nutritional relationships of all recognized vitamins!

Maintaining the standards of excellence set forth in the previous editions, the Handbook of Vitamins, Third Edition presents a thorough examination of the fundamental characteristics, functions, and roles
...

Producing Video Podcasts: A Guide for Media Professionals
Producing Video Podcasts: A Guide for Media Professionals

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it...

Increase Your Web Traffic in a Weekend
Increase Your Web Traffic in a Weekend

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are...

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