If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.
Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So...
The purpose of this book is to collect and to present the results of theoretical and empirical research
into various aspects of Knowledge Management (KM), innovation and, especially, the conjunction of
KM and innovation. To this end, chapters are included from both academics and practitioners, and the
contributions represent...
On Course is intended for college students of any age who want to create success
both in college and in life. Whether you are taking a student success or first-year
seminar course, a composition course, or an “inward-looking” course in psychology,
self-exploration, or personal growth, On Course is your instruction...
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled...
LEADERSHIP, 4th Edition is intended for the undergraduate course titled "Leadership". The course is typically found in the department of management but is also offered occasionally through the ROTC program and education departments.
This book is intended for leadership courses offered at the undergraduate
and graduate...
For a long time I was fascinated by trying to understand the behavioral, endocrine
and neural mechanisms controlling rat sexual behavior, independently of whether
such an understanding was of any use or not. My favorite afternoon distraction
was to walk over to the lab and see how the experiments were going, and if possible
I...
Up to twenty percent of the American population suffers from a diagnosable mental disorder, and cross-national studies suggest a high prevalence of such disorders elsewhere. In recent decades, advances in our knowledge of the brain are causing us to question many of the theories underlying traditional approaches to diagnosing and treating...
The publication of Society and Health: Sociology for Health Professionals represents the results of an information-gathering process that has extended over a 30-year career as a health professional. It reflects a determination to frame medical sociology as a multidisciplinary endeavor that must, of necessity, draw information from a wide...
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great...
Visualizations—either self-created or external visual stimuli used as an aid to learning—are probably as old as learning itself. Yet surprisingly little research has been done either into how precisely they help us learn, or how to produce ones that are effective pedagogical tools. This volume, a comprehensive review of theory and...
Documents research on the impact of computer games on the learning of adults. Computer games and learning are characterized from a series of different theoretical and empirical viewpoints. Both civilian sector and military applications are presented. While effectiveness of game environments to support learning can be documented in terms of...
The problem of selection of alternatives or the problem of decision making in the modern world has become the most important class of problems constantly faced by business people, researchers, doctors and engineers. The fields that are almost entirely focused on conflicts, where applied mathematics is successfully used, are law, military...
