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Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Now beautifully illustrated in full colour with brand new full colour student and author work, Studio Photography has been updated and improved to cover all the latest techniques. With the refreshed images and illustrations you will clearly be able to see how to use a wide range of photographic effects to their full advantage.

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The Intelligent Web: Search, smart algorithms, and big data
The Intelligent Web: Search, smart algorithms, and big data

As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web...

Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Microsoft .NET Architect Evangelist, Jit Ghosh, presents a practical companion guide to developing rich, interactive web applications with Silverlight 2. Common problems, issues, and every–day scenarios are tackled with a detailed discussion of the solution and ready–made code recipes that will save you hours of coding...
The Truth About Being a Leader
The Truth About Being a Leader

Praise for The Truth About Being a Leader

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

Interactive Project Management: Pixels, People, and Process (Voices That Matter)
Interactive Project Management: Pixels, People, and Process (Voices That Matter)

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)
Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

AdvancED Flex Application Development: Building Rich Media X
AdvancED Flex Application Development: Building Rich Media X
Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book...
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Developing Analytic Talent: Becoming a Data Scientist
Developing Analytic Talent: Becoming a Data Scientist

Learn what it takes to succeed in the the most in-demand tech job

Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT...

Director in a Nutshell (Nutshell Handbook)
Director in a Nutshell (Nutshell Handbook)
Macromedia Director 6 is the premier authoring tool for delivering interactive content on both the Internet and the desktop. It is the dominant multimedia package for Windows 95/NT, Windows 3.1, and the Macintosh. A quarter million developers use Director(R) to incorporate animation and audio into dynamic Web pages, and to create engaging...
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