The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

This second edition of the fully revised and updated From Photon to Pixel presents essential elements in modern digital photographic devices. Our universal infatuation with photography profoundly affects its usage and development.
While some sides of photographic “culture” remain wholly unchanged – art photography,...

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...

Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including 3G and 4G Internet-enabled cell phones. Wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Meanwhile, RFID (radio frequency identification) will revolutionize wireless...

• Practical, hands-on approach helps web designers or developers begin using HTML5 right away
• Step-by-step directions show how to implement HTML5 video, drawing, drag and drop, forms, and more
• Makes...

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...