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Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)

Cambridge University Press, 2015

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

The Best Software Writing I: Selected and Introduced by Joel Spolsky

Apress, 2005

Frustrated by the lack of well-written essays on software engineering, Joel Spolsky (of www.joelonsoftware.com fame) has put together a collection of his favorite writings on the topic.

With a nod to both the serious and funny sides of technical writing, The Best Software Writing I: Selected and Introduced by Joel Spolsky is an...

Planning and Designing Effective Metrics

Apress, 2014

Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn’t it be great to have a fast, simple...

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Gabler, 2012

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Where Men Hide

Columbia University Press, 2006

"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide

Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie,...

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Sybex, 2007

Getting ROI from the Web Is Everyone's Job

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

John Wiley & Sons, 2009

In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the...

Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business

Crimson Publishing, 2009

If you have picked up this guide and are reading this page, the chances

are that you are thinking about starting your own business. And,

despite whichever direction the prevailing economic wind is blowing

in, you are not alone. Until the recession in 2008, more and more

people were...

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series )

Lawrence Erlbaum Associates, 2003

From Bill Moyers to Marshall McLuhan to Raymond Williams, cultural observers of the late 20th century have charged the images of consumer culture with profound effects on life and consciousness. In tones of utter certainty, critics like these have warned of the deleterious effects persuasive commercial imagery has on the human mind, the collective...

The Definitive Guide to Linux Network Programming (Expert's Voice)

Apress, 2004

This book is…one nice and convenient package that I will keep on the shelf as a reference manual.

The Definitive Guide to Linux Network Programming offers a clear, concise treatment of creating clients and servers under the Linux operating system. This book assumes that you know C and have experience developing code on...

Appreneur: Secrets to Success in the App Store

Apress, 2013

You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge...

ActionScript 3.0 Game Programming University

Que, 2007

Gary Rosenzweig's ActionScript 3.0 Game Programming University shows you how to use ActionScript, the programming language behind Flash CS3 Professional. The lessons teach you all the basics of ActionScript programming through game examples, but the code can be easily adapted to non-game-oriented projects, such as web training and...

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