The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...

The number of World Wide Web users has risen to nearly 1.5 billion [58], a fifth of the world’s population. Development of innovative web based technologies has resulted in this explosive growth. Using the Web, end-users have benefited tremendously in numerous areas such as electronic commerce, health care and education. Due to the...

Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools,...

Discrete optimization problems are everywhere, from traditional operations research planning problems, such as scheduling, facility location, and network design; to computer science problems in databases; to advertising issues in viral marketing. Yet most such problems are NP-hard. Thus unless P = NP, there are no efficient algorithms to find...

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Learn to create outstanding fine art and eye-catching commercial graphics with one powerful tool! CorelDRAW X5: The Official Guide is your comprehensive reference and workbook to get you started designing visually captivating CorelDRAW artwork. Learn, step by step, how to...

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital...

With access to over 10,000 plugins, finding the ones that...

DotNetNuke is a powerful and flexible content management system for building websites. It comes with many features for publishing content including tools to create Blogs, Banner Advertising, News Feeds, and much more. But setting up a fully featured website and customizing a complete content management system using the open source DotNetNuke...

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile...

In the award-winning AMC television series Mad Men, set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked...