Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT...