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Posters: A Global History
Posters: A Global History
From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere―but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and...
Practical Data Mining
Practical Data Mining

Used by corporations, industry, and government to inform and fuel everything from focused advertising to homeland security, data mining can be a very useful tool across a wide range of applications. Unfortunately, most books on the subject are designed for the computer scientist and statistical illuminati and leave the reader largely...

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business

Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem
...
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
...

Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that...

Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Now beautifully illustrated in full colour with brand new full colour student and author work, Studio Photography has been updated and improved to cover all the latest techniques. With the refreshed images and illustrations you will clearly be able to see how to use a wide range of photographic effects to their full advantage.

In this
...
Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Microsoft .NET Architect Evangelist, Jit Ghosh, presents a practical companion guide to developing rich, interactive web applications with Silverlight 2. Common problems, issues, and every–day scenarios are tackled with a detailed discussion of the solution and ready–made code recipes that will save you hours of coding...
The Truth About Being a Leader
The Truth About Being a Leader

Praise for The Truth About Being a Leader

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

Interactive Project Management: Pixels, People, and Process (Voices That Matter)
Interactive Project Management: Pixels, People, and Process (Voices That Matter)

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)
Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

AdvancED Flex Application Development: Building Rich Media X
AdvancED Flex Application Development: Building Rich Media X
Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book...
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