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The Definitive Guide to Firebase: Build Android Apps on Google's Mobile Platform
The Definitive Guide to Firebase: Build Android Apps on Google's Mobile Platform

Plan how to build a better app, grow it into a business, and earn money from your hard work using Firebase. In this book, Laurence Moroney, Staff Developer Advocate at Google, takes you through each of the 15 Firebase technologies, showing you how to use them with concrete examples. You’ll see how to build cross-platform...

Machine Learning Projects for .NET Developers
Machine Learning Projects for .NET Developers

Machine Learning Projects for .NET Developers shows you how to build smarter .NET applications that learn from data, using simple algorithms and techniques that can be applied to a wide range of real-world problems. You’ll code each project in the familiar setting of Visual Studio, while the machine learning logic uses F#, a...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Developing Analytic Talent: Becoming a Data Scientist
Developing Analytic Talent: Becoming a Data Scientist

Learn what it takes to succeed in the the most in-demand tech job

Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT...

American Cars 1946-1959: Every Model, Year by Year
American Cars 1946-1959: Every Model, Year by Year

From the resumption of automobile production at the close of World War II through the 1950s, the American auto industry would see the births and deaths of several manufacturers, great technological advances, and an era of dramatic styling as a prospering nation asserted its growing mobility. Cars of this period are among the most iconic...

Marketing Demystified
Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

The Moral Media: How Journalists Reason About Ethics (Lea's Communication Series)
The Moral Media: How Journalists Reason About Ethics (Lea's Communication Series)
The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publications of journalists' and advertising practitioners' response to the Defining Issues Test (DIT), this book compares thinking about ethics by these two groups with the...
Implementing Mobile TV, Second Edition
Implementing Mobile TV, Second Edition

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile...

Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

MongoDB Applied Design Patterns
MongoDB Applied Design Patterns

Whether you’re building a social media site or an internal-use enterprise application, this hands-on guide shows you the connection between MongoDb and the business problems it’s designed to solve. You’ll learn how to apply MongoDb design patterns to several challenging domains, such as ecommerce, content...

Advances in Electronic Business, Volume I
Advances in Electronic Business, Volume I

Advances in Electronic Business, Volume 1 advances the understanding of management methods, information technology, and their joint applications in business processes. The applications of electronic commerce draw great attention from practitioners in applying digital technologies to the buy-and-sell activities. This first volume...

Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Studio Photography: Essential Skills, Third Edition (Photography Essential Skills)
Now beautifully illustrated in full colour with brand new full colour student and author work, Studio Photography has been updated and improved to cover all the latest techniques. With the refreshed images and illustrations you will clearly be able to see how to use a wide range of photographic effects to their full advantage.

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