Learn IT - Books tags advertising

Answering Tough Interview Questions for Dummies

John Wiley & Sons, 2006

Congratulations! In picking up Answering Tough Interview Questions For Dummies, you are about to embark on a journey that transforms you into the kind of high-calibre candidate who has employers fighting to hire you. Perhaps you are on the lookout for your first job or trying to return to work. Maybe you are a seasoned executive trying to climb...

Mining of Massive Datasets

Cambridge University Press, 2011

This book evolved from material developed over several years by Anand Rajaraman and Jeff Ullman for a one-quarter course at Stanford. The course CS345A, titled “Web Mining,” was designed as an advanced graduate course, although it has become accessible and interesting to advanced undergraduates.

The popularity of...

Modeling for Insight: A Master Class for Business Analysts

John Wiley & Sons, 2008

Praise for Modeling for Insight

"Most books on modeling are either too theoretical or too focused on the mechanics of programming. Powell and Batt's emphasis on using simple spreadsheet models to gain business insight (which is, after all, the name of the game) is what makes this book stand head and shoulders...

Scala High Performance Programming

Packt Publishing, 2016

Key Features Get the first book to explore Scala performance techniques in depth! Real-world inspired use cases illustrate and support the techniques studied and the language features This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic...

Predictive Analytics For Dummies

For Dummies, 2014

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)

Cambridge University Press, 2015

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

Data Scientists at Work

Apress, 2014

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Developing Analytic Talent: Becoming a Data Scientist

John Wiley & Sons, 2014

Learn what it takes to succeed in the the most in-demand tech job

Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT...

Digital State: How the Internet is Changing Everything

Kogan Page, 2013

Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications.
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Advertising and Society: An Introduction

John Wiley & Sons, 2013

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Augmented Reality for Android Application Development

Packt Publishing, 2013

As an Android developer, including Augmented Reality (AR) in your mobile apps could be a profitable new string to your bow. This tutorial takes you through every aspect of AR for Android with lots of hands-on exercises.

Overview

Understand the main concepts and architectural components of an AR...

Eye Tracking Methodology: Theory and Practice

Springer, 2007

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this...

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