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Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

The Power of Persuasion: How We're Bought and Sold
The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions)
Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions)
In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with...

Posters: A Global History
Posters: A Global History
From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere―but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and...
Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Answering Tough Interview Questions for Dummies
Answering Tough Interview Questions for Dummies
Congratulations! In picking up Answering Tough Interview Questions For Dummies, you are about to embark on a journey that transforms you into the kind of high-calibre candidate who has employers fighting to hire you. Perhaps you are on the lookout for your first job or trying to return to work. Maybe you are a seasoned executive trying to climb...
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

Why IPTV: Interactivity, Technologies, Services (Telecoms Explained)
Why IPTV: Interactivity, Technologies, Services (Telecoms Explained)
Find out how modern IPTV technologies will change your experience of television.

Internet Protocol Television (IPTV) is rapidly being deployed as a compliment service to existing distribution technologies.

Why IPTV? traces the changes in Internet Protocol Television since...

Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

The Blender Python API: Precision 3D Modeling and Add-on Development
The Blender Python API: Precision 3D Modeling and Add-on Development

Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more.

This book is a detailed, user-friendly guide to understanding and using Blender’s Python API for...

Photoshop Effects for Portrait Photographers
Photoshop Effects for Portrait Photographers

Deepen your bag of tricks by building on tools Photoshop offers to expand your product mix and offer your clients more options to choose from!

Want to offer your clients more to chose from? Here's how: award winning photographer, Christopher Grey, has developed techniques to enhance portrait photography, using the
...

Complete Photoshop CS3 for Digital Photographers (Graphics Series)
Complete Photoshop CS3 for Digital Photographers (Graphics Series)
Complete Photoshop CS3 for Digital Photographers is a completely updated edition of this insightful and practical guide to using Photoshop as your photographic editing tool. All of the new featurees of CS3 related to photography are thoroughly covered and wide variety of new photos and tutorials are used to teach you how to organize, enhance,...
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