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Mobile Marketing For Dummies
Mobile Marketing For Dummies

Marketers are always looking to make their communications more personal, more targeted, and more relevant. Mobile is arguably the most personal, targeted, and relevant marketing channel available.

Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools,...

Building Self-confidence for Dummies
Building Self-confidence for Dummies
Includes advice on making a great first impression

Be more confident in all walks of life

We could all use a little more confidence in our lives. With a push in the right direction, you can discover how to carry yourself confidently at work, at home, and even in relationships. This friendly guide shows you what confidence is and where...

Photoshop CS4 Down & Dirty Tricks
Photoshop CS4 Down & Dirty Tricks
UNLOCK THE SECRETS OF THE HOTTEST TRICKS, AND MOST REQUESTED PHOTOSHOP EFFECTS IN ONE AMAZING BOOK!

Scott Kelby, co-host of Photoshop User TV and the world’s #1 bestselling Photoshop author, is back to unlock the secrets of an amazing new collection of the latest eye-popping, jaw-dropping, Photoshop special
...
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you
...

The Complete Idiot's Guide to Google Chrome and Chrome OS
The Complete Idiot's Guide to Google Chrome and Chrome OS

You may know When Dinosaurs Ruled the Earth as a goofy humans-coexisting-withdinosaurs movie from the 1970s. However, in technology circles, “When Dinosaurs Ruled the Earth” refers to a grim humans-coexisting-with-mainframes story from the 1970s. I refer, of course, to IBM and its brontosaurus-size computers (called...

The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, leading Internet entrepreneur Robin "Roblimo" Miller (developer for Slashdot and Freshmeat Web sites) presents systematic rules for building the profitability of your business online, whatever you sell - products,...
How to Wow with PowerPoint
How to Wow with PowerPoint
Go Beyond The Ordinary With Your Next Presentation...
…provide a well-designed and rich multimedia experience!


Wouldn’t it be great if you could have two of the most sought-after graphic design professionals sitting next to you at your computer as you navigate through the infinite possibilities of
...
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...

Advertising Theory (Routledge Communication Series)
Advertising Theory (Routledge Communication Series)

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

Sams Teach Yourself Red Hat Linux Fedora in 24 Hours
Sams Teach Yourself Red Hat Linux Fedora in 24 Hours
An easy-to-understand, step-by-step guide and starter kit to help beginners install, configure, and use the latest version of Linux. Updated to cover the latest major release of Red Hat Linux, expected fall, 2003. Red Hat Linux is the most popular choice among Linux users in the U.S., with about 85% of the U.S. Linux market. Assumes no prior...
Sams Teach Yourself HTML5 in 10 Minutes (5th Edition) (Sams Teach Yourself -- Minutes)
Sams Teach Yourself HTML5 in 10 Minutes (5th Edition) (Sams Teach Yourself -- Minutes)

A quick, clear guide to using the exciting new features of HTML5 today

  • Practical, hands-on approach helps web designers or developers begin using HTML5 right away
  • Step-by-step directions show how to implement HTML5 video, drawing, drag and drop, forms, and more
  • Makes...
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