Learn IT - Books tags advertising

Advertising on Google: The High Performance Cookbook

Packt Publishing, 2013

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

Set up your Adwords account and track results beyond the click

Create...

News 2.0 Can journalism survive the Internet?

Allen & Unwin, 2010

The bulk of this book was written over a period of two years between the middle of 2008 and April 2010. In that time the world’s media systems were caught up in a massive vortex of uncertainty and change. News 2.0 captures the flavour of that period and sets it against an historical background. In short: Where did the news media’s...

Analyzing Rater Agreement: Manifest Variable Methods

Lawrence Erlbaum Associates, 2004

Agreement among raters is of great importance in many domains. For example, in medicine, diagnoses are often provided by more than one doctor to make sure the proposed treatment is optimal. In criminal trials, sentencing depends, among other things, on the complete agreement among the jurors. In observational studies, researchers increase...

ASP.Net Database Programming Weekend Crash Course (With CD-ROM)

Hungry Minds, 2001

Written by expert web developers from Price Waterhouse-Coopers, ASP.NET Database Programming Weekend Crash Course will quickly enable you to create dynamic data-driven web applications using Microsoft's exciting new .NET technologies.

Open the book on Friday evening and by Sunday afternoon -- after completing 30 fast, focused lessons...

Practical Data Mining

CRC Press, 2011

Used by corporations, industry, and government to inform and fuel everything from focused advertising to homeland security, data mining can be a very useful tool across a wide range of applications. Unfortunately, most books on the subject are designed for the computer scientist and statistical illuminati and leave the reader largely...

No Logo : Taking Aim at the Brand Bullies

Random House, 2000

If I squint, tilt my head, and shut my left eye, all I can see out the window is 1932, straight down to the lake. Brown warehouses, oatmeal-colored smokestacks, faded signs painted on brick walls advertising long-discontinued brands: "Lovely," "Gaywear." This is the old industrial Toronto of garment factories, furriers and...

Sensory Marketing

Palgrave Macmillan, 2009

This book has its origins in our shared interest in sensory marketing. It began in June 2006 with an idea for a research project at the Baltic Business School (BBS) at Kalmar University, Sweden. It was obvious to us that most marketers had long overlooked the signifi cance of the human senses in...

Invasion of Privacy! Big Brother and the Company Hackers

Course Technology PTR, 2003

Pop-up ads, cookies, spyware, spam, junk mail, telemarketing calls. Rapidly evolving technology has made you a target and your personal information a desirable commodity. Your profile is out there and it’s available not just to the highest bidder, but to every bidder. Technology, advertising, the media, and government have converged to...

Web Design: A Beginner's Guide Second Edition

McGraw-Hill, 2010

Essential Skills--Made Easy!

Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and...

Web Search Savvy: Strategies and Shortcuts for Online Research

Lawrence Erlbaum Associates, 2004

Web Search Savvy: Strategies and Shortcuts for Online Research provides readers of all skill levels with efficient search strategies for locating, retrieving, and evaluating information on the Internet. Utilizing her experience as a reporter working on deadline, author Barbara G. Friedman offers the most effective methods for finding useful and...

Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac 2011

Plunkett Research, 2010

Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including 3G and 4G Internet-enabled cell phones. Wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Meanwhile, RFID (radio frequency identification) will revolutionize wireless...

Pay-Per-Click Search Engine Marketing: An Hour a Day

Sybex, 2010

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

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