Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems...

The Cambridge Companion to the Roman Economy offers readers a comprehensive and innovative introduction to the economy of the Roman Empire. Focusing on the principal determinants, features, and consequences of Roman economic development and integrating additional web-based materials, it is designed as an up-to-date survey that is accessible...

Of the approximately 640 muscles in the human body, over 10% of them are found in the craniofacial region. The craniofacial muscles are involved in a number of crucial non-locomotor activities, and are critical to the most basic functions of life, including vision, taste, chewing and food manipulation, swallowing, respiration, speech, as...

Until recently, breeding efforts in mass produced food crops centered on high yield production, yet sacrificed flavor, taste, and other qualities. Now, more emphasis is being placed on the enhancement of nutritional and medicinal properties as well as from an environmental impact and sustainability standpoint. This volume looks at the use of...

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten...

There is a difference in drug handbooks. From the leading name in nursing, Mosby's 2014 Nursing Drug Reference makes it easy to find the latest and most vital information on the drugs you administer most frequently. More than 5,000 drugs are profiled - including 70 new entries on current drugs and drugs recently approved by...

• Completely updated every year, Frommer's Morocco features detailed information on the sights and experiences that await you.
• Our expert author takes you through this North African country's greatest cities, from the alleyways of Fes to the souks of Marrakech, giving you tips on how best to navigate what...

The dairy sector continues to be at the forefront of innovation in food processing. With its distinguished editor and international team of contributors, Dairy Processing: Improving Quality reviews key developments and their impact on product safety and quality

The first two chapters provide a foundation for the rest of the...

Since the publication of the bestselling first edition of CRC Desk Reference of Clinical Pharmacology, dramatic discoveries in molecular medicine along with rapid technological advances have revolutionized the diagnosis and resulted in new medications to be used in the treatment of a broad range of human diseases. To stay abreast of...