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The Customer Rules
The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old granddaughter, Margot, what she thought were the most important rules for great service. Without a moment's hesitation, she...
Smart Is the New Rich: If You Can't Afford It, Put It Down
Smart Is the New Rich: If You Can't Afford It, Put It Down

A practical way to think about money today

Author and CNN veteran money correspondent Christine Romans believes we should live by three qualifiers: living within our means, living with less debt, and being less vulnerable. While some may say this is old-fashioned, today it's hard to argue with Romans' view.

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Dried Fruits: Phytochemicals and Health Effects (Hui: Food Science and Technology)
Dried Fruits: Phytochemicals and Health Effects (Hui: Food Science and Technology)

Dried fruits serve as important healthful snack items around the world. They provide a concentrated form of fresh fruits, prepared by different drying techniques. With their unique combination of taste/aroma, essential nutrients, fibre, and phytochemicals or bioactive compounds, dried fruits are convenient for healthy eating and can bridge...

Economics for the Rest of Us: Debunking the Science that Makes Life Dismal
Economics for the Rest of Us: Debunking the Science that Makes Life Dismal

Why do contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"? Why do they feel that corporate executives deserve no less than their multimillion-dollar "compensation" packages and workers no more than their meager wages? Here is a...

Pharmacodynamic Basis of Herbal Medicine, Second Edition
Pharmacodynamic Basis of Herbal Medicine, Second Edition

Continuing in the tradition of the acclaimed first edition, Pharmacodynamic Basis of Herbal Medicine, Second Edition examines in extensive detail the physiologic effects of complimentary and alternative therapies, foods, supplements, vitamins, and traditional herbal remedies. The author considers the site, mode, and mechanism of action...

The Nordic Diet: Using Local and Organic Food to Promote a Healthy Lifestyle
The Nordic Diet: Using Local and Organic Food to Promote a Healthy Lifestyle
The Nordic Diet is all about eating locally sourced seasonal ingredients in a balanced diet of protein, carbohydrates, and beneficial fats. The traditional diet of Northern Europe emphasizes quality homemade and homegrown food—with an attempt at moving away from processed foods—and consists of a wide variety of grains,...
The Executive MBA for Engineers and Scientists
The Executive MBA for Engineers and Scientists

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder...

The Information Diet: A Case for Conscious Consumption
The Information Diet: A Case for Conscious Consumption

The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant...

Food Webs and Biodiversity: Foundations, Models, Data
Food Webs and Biodiversity: Foundations, Models, Data

Food webs have now been addressed in empirical and theoretical research for more than 50 years. Yet, even elementary foundational issues are still hotly debated. One difficulty is that a multitude of processes need to be taken into account to understand the patterns found empirically in the structure of food webs and communities.

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Handbook of Anticancer Pharmacokinetics and Pharmacodynamics (Cancer Drug Discovery and Development)
Handbook of Anticancer Pharmacokinetics and Pharmacodynamics (Cancer Drug Discovery and Development)

There are many steps on the road from discovery of an anticancer drug to securing its final approval by the Food and Drug Administration. In this thoroughly updated and expanded second edition of the Handbook of Anticancer Pharmacokinetics and Pharmacodynamics, leading investigators synthesize an invaluable overview of the experimental...

Practical Food Microbiology
Practical Food Microbiology
From the reviews of previous editions:-

"much information from diverse sources concentrated in a user-friendly way. A worthwhile, well-priced book which should find its way into frequent use in many laboratories." Society for General Microbiology Quarterly

"This book is a rare creature - a text of delightful clarity,...

Flash with Drupal
Flash with Drupal
Due to its power and expandability, Drupal has become one of the most popular open source content management systems. At the same time, Flash has been adopted for its ability to create beautiful and dynamic web applications. By combining these technologies, you can create Flash applications that are both visually stunning and rich in content....
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