The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that
provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old
granddaughter, Margot, what she thought were the most important rules for great service. Without a
moment's hesitation, she... Smart Is the New Rich: If You Can't Afford It, Put It Down
A practical way to think about money today
Author and CNN veteran money correspondent Christine Romans believes we should live by three qualifiers: living within our means, living with less debt, and being less vulnerable. While some may say this is old-fashioned, today it's hard to argue with Romans' view.
Dried Fruits: Phytochemicals and Health Effects (Hui: Food Science and Technology)
Dried fruits serve as important healthful snack items around the world. They provide a concentrated form of fresh fruits, prepared by different drying techniques. With their unique combination of taste/aroma, essential nutrients, fibre, and phytochemicals or bioactive compounds, dried fruits are convenient for healthy eating and can bridge...
Economics for the Rest of Us: Debunking the Science that Makes Life Dismal
Why do contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"? Why do they feel that corporate executives deserve no less than their multimillion-dollar "compensation" packages and workers no more than their meager wages? Here is a...
Pharmacodynamic Basis of Herbal Medicine, Second Edition
Continuing in the tradition of the acclaimed first edition, Pharmacodynamic Basis of Herbal Medicine, Second Edition examines in extensive detail the physiologic effects of complimentary and alternative therapies, foods, supplements, vitamins, and traditional herbal remedies. The author considers the site, mode, and mechanism of action...
The Nordic Diet: Using Local and Organic Food to Promote a Healthy Lifestyle
The Nordic Diet
is all about eating locally sourced seasonal ingredients in a balanced diet of protein, carbohydrates, and beneficial fats. The traditional diet of Northern Europe emphasizes quality homemade and homegrown food—with an attempt at moving away from processed foods—and consists of a wide variety of grains,...
The Executive MBA for Engineers and Scientists
All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder...
The Information Diet: A Case for Conscious Consumption
The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant...
Food Webs and Biodiversity: Foundations, Models, Data
Food webs have now been addressed in empirical and theoretical research for more than 50 years. Yet, even elementary foundational issues are still hotly debated. One difficulty is that a multitude of processes need to be taken into account to understand the patterns found empirically in the structure of food webs and communities.
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