The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...
Since you’re reading this book, I’m assuming that you are a
media salesperson or you’re thinking about becoming one.
Perhaps you are a student considering broadcast sales as a
career. Congratulations! Media sales can be an exciting and glamorous
career if you know what you’re doing. You get to hobnob with...
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing?currently utilized with great success on Instagram and YouTube?is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on...
An eye-opening report from an award-winning author and former New York Times reporter reveals the link between teenage marijuana use and mental illness, and a hidden epidemic of violence caused by the drug—facts the media have ignored as the United States rushes to legalize cannabis.
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the...
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS
Using real-world examples, Carlberg helps you put Excel’s features and functions to work and get the power of quantitative analysis behind your management...
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges....
Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool
With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the...
Communicating with customers and other businesses has changed dramatically over the past century. It started with print, then radio, television, phone, and fax, and now all of us are operating in the fastest medium yet—the Internet. The future is bright for businesses that utilize the Net as a primary medium of communication and sales....
Magento is the world's most evolved e-commerce solution. It runs on the Apache/MySQL/PHP platform. From one installation, you can control multiple storefronts, all sharing customer and product information. Magento's templates and themes enable you to customize the look and feel of your store, even optimizing it for mobile phones. Extensions...
