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A Guide to SQL
A Guide to SQL

A GUIDE TO SQL, 8E, continues to be the essential SQL reference. It builds on the success of previous editions by presenting basic SQL commands in the context of a running case in which a business uses SQL to manage orders, parts, customers, and sales reps. The book covers the fundamentals of SQL programming using straightforward instruction...

Advances in Electronic Marketing
Advances in Electronic Marketing
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,...
Homebuyers Beware: Who's Ripping You Off Now?
Homebuyers Beware: Who's Ripping You Off Now?

Get the Best Mortgage Deal in Today’s Real Estate Markets--and Avoid a Whole New Generation of Scams! 

  • Exposes new secrets, lies, and scams the mortgage industry doesn’t want you to know about
Java™ for Programmers (2nd Edition) (Deitel Developer Series)
Java™ for Programmers (2nd Edition) (Deitel Developer Series)

Welcome to Java—the world’s most widely used computer programming language. In this book, you’ll learn object-oriented programming—today’s key programming methodology.

You’ll create and work with many software objects in this text.

Java is the preferred language for meeting many...

Optimizing Firm Performance: Alignment of Operational Success Drivers on the Basis of Empirical Data (Schriften zum europäischen Management)
Optimizing Firm Performance: Alignment of Operational Success Drivers on the Basis of Empirical Data (Schriften zum europäischen Management)

​Academic research has identified several operational drivers in manufacturing companies that have an effect on either the physical production of goods or its distribution: working capital requirements, manufacturing performance, supply chain performance and supply chain risk. Despite the fact that these four operational drivers have...

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine
Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

Become a market leader in under 6 months powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales
...

TYPO3 4.2 E-Commerce
TYPO3 4.2 E-Commerce

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged from a pure content-based online catalog to a fully-grown shop system with a variety of extensions.

It may be easy to plan a website but when it...

Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)
Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

ISO 9001: 2000 for Software and Systems Providers:  An Engineering Approach
ISO 9001: 2000 for Software and Systems Providers: An Engineering Approach
This volume incorporates more than a decade of experience with ISO 9001, a standard created by committees of volunteers working under the aegis of the International Organization for Standardization (ISO). This volume is intended for individuals who are responsible for using ISO 9001 to implement or revitalize systematic process improvement in...
SAP HANA Starter
SAP HANA Starter

SAP HANA is SAP's in-memory database technology, and the focal point of their next generation strategy. Using column-based storage to provide highly compressed and rapidly accessed data, a SAP HANA application can be several hundred times faster than the same application on previous generation database technology.

SAP HANA...

Working with OpenERP
Working with OpenERP

Enterprise resource planning (ERP) is essential for businesses and this excellent guide will help you successfully implement OpenERP on Windows or Ubuntu. Straightforward enough for non-techies.

Overview

  • Learn to install and configure OpenERP on Windows or Ubuntu
  • Understand how to enter...
unlimited object storage image
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