Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful...

For this project, timing and tone...

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to...

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in...

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder...

The BlackBerry is cool, and the BlackBerry is fun, but the BlackBerry also means serious business. For those of you who bought your BlackBerry to help get your life organized and free yourself from the ball-and-chain of desktop computing, BlackBerry at Work: Productivity for Professionals is the book to show you how. There are plenty...

Every year, tens of thousands of companies--from industry giants to aspiring upstarts--apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don't go that way. Submitted topics aren't chosen; when they...