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Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

Pro Tools lets serious and hobby musicians create recordings that rival big label CDs. And if you’re going to invest in a Pro Tools setup, you want to get the most out of it. So keep this reference handy! It...

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If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

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The Apple Certified Way to Learn

In the only Apple certified guide to iLife, the authors have you working wonders with iLife ’11 within the first few pages. Featuring compelling footage and images, this book/DVD combo uses real-life material and practical lessons that you can apply immediately to enhance your own...

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...