Learn IT - Books tags marketing

Telecom Crash Course, Second Edition

McGraw-Hill, 2005

THE DEFINITIVE TELECOM RESOURCE -- COMPLETELY REVISED AND UPDATED

Get a thorough introduction to the telecommunications industry -- from the technologies involved to the complex business, market, and regulatory relationships. This new edition of the acclaimed telecom guide provides a framework for understanding the concepts,...

CNET Do-It-Yourself Digital Home Office Projects

McGraw-Hill, 2007

This book is designed to help you create a tech-savvy home office environment so you can do what you do best: your work. Each of the 24 projects in this book was carefully planned to meet your needs as a home office worker.

The book is organized into parts, with projects in each section ranging in difficulty from easy to advanced. Every...

eBay Listings That Sell For Dummies (Computer/Tech)

For Dummies, 2006

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the...

Retailization: Brand Survival in the Age of Retailer Power

Kogan Page, 2006

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...

Fundraising on eBay

McGraw-Hill, 2005

Connect with millions of new donors instantly

Looking for a new, fun, and effective way to raise funds? Now you can use the world’s largest online marketplace to raise both cash and awareness for your nonprofit or charitable cause with help from this invaluable how-to guide. Fundraising on eBay is filled with proven tips for...

Rightshore!: Successfully Industrialize SAP® Projects Offshore

Springer, 2008

At a time when business demands urge companies to innovate and CIOs face increasing cost pressures, offshore delivery offers the opportunity to industrialize the implementation processes for system harmonization, consolidation, and enhancement, thereby realizing substantial cost savings and quality improvements. Rightshore^® - a...

Oracle Database 11g New Features

McGraw-Hill, 2007

Oracle Database 11g is the newest release of Oracle’s flagship database product. It contains a number of new innovations, which we cover in the pages of this book. This is my third Oracle “New Features” book for Oracle Press, and I’ve actually been writing them since Oracle 8.0 was released. For each book, it’s been an...

The Rails Way (Addison-Wesley Professional Ruby Series)

Addison Wesley, 2007

The expert guide to building Ruby on Rails applications

Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value. Now, for the first time, there’s a comprehensive,...

Mac OS X Leopard: Beyond the Manual

Apress, 2007

Mac OS X is quickly becoming one of the most popular operating systems for power users. Mac OS X’s ability to mesh an easy-to-use and attractive interface with a Unix back end has attracted average and power users to the Mac. In 2007, Apple releases the next version of Mac OS X: Leopard.

Mac OS X Leopard: Beyond the Manual is...

How to Do Everything with Your Web 2.0 Blog

McGraw-Hill, 2007

Got a blog? Want one? Feel like you need one but you’re not sure where to start? Whatever the case, I’d suggest flipping through this book and seeing what you might be able to learn on this little journey through the latest and greatest in blogging. Yes, “Web 2.0” is at least 25 percent marketing term and 25 percent Internet...

The Real Business of Web Design

Allworth Press, 2004

The Real Business of Web Design reviews how the Internet became an integral part of our culture and provides a broad framework of specific tools for improving Web initiatives in any business. The author’s analysis of information as currency, the pitfalls of acronyms, the perils of "tech-talk," and the value of abundance helps make...

Microsoft Office Publisher 2007 For Dummies (Computer/Tech)

For Dummies, 2007

Welcome to Microsoft Publisher 2007 For Dummies. If you’ve never used desktop publishing software and really aren’t much interested in becoming an expert at it, congratulations! The book you hold in your hands is an excellent choice: It can help you complete your current project quickly — and with the least effort possible....

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