Learn IT - Books tags marketing

Mobile Location Services: The Definitive Guide

Pearson Education, 2002

Tomorrow's mobile applications must be smarter than ever, accessing and intelligently using a wide range of location data. In Mobile Location Services, leading mobile application consultant Andrew Jagoe presents the first end-to-end solutions guide to building and deploying location-based...

Beginning ASP.NET 2.0 in VB 2005: From Novice to Professional

Apress, 2006

The most up-to-date and comprehensive introductory ASP.NET book you'll find on any shelf, Beginning ASP.NET 2.0 in VB 2005 guides you through Microsoft's latest technology for building dynamic websites. You'll learn to build dynamic web pages quickly, with only basic prior knowledge of Visual Basic. Included is thorough coverage of...

Redesigning Enterprise Processes for E-Business w/CD ROM

McGraw-Hill, 2000

This is the decade of redesigning enterprise processes for e-business ! Creating a process advantage has always been a formidable strategic weapon for business enterprises, but the internet and e-business have brought new urgency to it. A different form of business process redesign or reengineering (BPR) has been ignited by e-business to create...

Business Analysis: Microsoft Excel 2010 (MrExcel Library)

Que, 2010

USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS

Using real-world examples, Carlberg helps you put Excel’s features and functions to work and get the power of quantitative analysis behind your management...

No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers

Focal Press, 2010

Your resume and cover letter, as well as a digital portfolio, business card and mailers, will function as the first contact and impression you make. These items will work to get your "foot in the door." Ultimately, however, it will be your portfolio book or online portfolio website that will land you the job. The creation of your...

LinkedIn For Dummies

For Dummies, 2014

Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool

With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the...

CSS Web Design For Dummies

For Dummies, 2005

Welcome to the world of Cascading Style Sheets (CSS). With CSS, you
can design gorgeous and highly effective Web sites. CSS offers power
and flexibility to Web site developers and designers. This book shows you
how to use CSS to make your Web pages come alive.

Marketing experts like to say that the box helps sell the...

Business Applications and Computational Intelligence

Idea Group Publishing, 2006

Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting, and data mining has become a core component of customer relationship management in...

101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business

Maximum Press, 2006

Communicating with customers and other businesses has changed dramatically over the past century. It started with print, then radio, television, phone, and fax, and now all of us are operating in the fastest medium yet—the Internet. The future is bright for businesses that utilize the Net as a primary medium of communication and sales....

Advertising and Society: An Introduction

John Wiley & Sons, 2013

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

McGraw-Hill, 2003

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Data Mining and Business Analytics with R

John Wiley & Sons, 2013

Collecting, analyzing, and extracting valuable information froma large amount of data requires easily accessible, robust,computational and analytical tools. Data Mining and BusinessAnalytics with R utilizes the open source software R for theanalysis, exploration, and simplification of large high-dimensionaldata sets. As a result, readers are...

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