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Marketing IT Products and ServicesCharacterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT... | | Marketing Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every... | | Semantic Web Services: Theory, Tools and ApplicationsSemantic Web is here to stay! This is not really a marketing campaign logo, but it is a truth that every year is becoming more and more relevant to the daily life of business world, industry and society. I do not know how it happened, but the last years, through our activities in the Special Interest Group on Semantic Web and Information Systems in... |
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