Learn IT - Books tags marketing

The Myths of Innovation

O'Reilly, 2007

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling...

Digital State: How the Internet is Changing Everything

Kogan Page, 2013

Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications.
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Mule 2: A Developer's Guide (Firstpress)

Apress, 2008

Published with the developer in mind, firstPress technical briefs explore emerging technologies that have the potential to be critical for tomorrow's industry. Apress keeps developers one step ahead by presenting key information as early as possible in a PDF of 150 pages or less. Explore the future through Apress...

Mule 2: A...

Applying Computational Intelligence: How to Create Value

Springer, 2009

The flow of academic ideas in the area of computational intelligence is impacting industrial practice at considerable speed. Practitioners face the challenge of tracking, understanding and applying the latest techniques, which often prove their value even before the underlying theories are fully understood. This book offers realistic guidelines...

Socialnomics: How Social Media Transforms the Way We Live and Do Business

John Wiley & Sons, 2012

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase...

Social Media 101: Tactics and Tips to Develop Your Business Online

John Wiley & Sons, 2010

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with...

Branding For Dummies

For Dummies, 2014

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Design Patterns (Wordware Applications Library)

Wordware Publishing, 2006

Design patterns books have been gaining popularity since languages like Java and C++ first became widely used. Since Microsoft released its first truly object-oriented language, .NET, software designers from an even broader range of business and programming spheres have been looking for ways to refine and write better code. Many have turned toward...

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

John Wiley & Sons, 2007

For half my life—fully 18 of my 36 years—I filled out timesheets, accounting for every minute of my workday to corporations both large and small who valued my time far below my own personal estimations of its worth. Degrees and certifications combined with long hours, hard work, and a can-do attitude produced a...

Basics of Game Design

CRC Press, 2011

The video game industry has grown explosively over the past decade and is now a major provider of home entertainment. Since the North American release of the Nintendo Entertainment System (NES) in 1985, game industry revenues have also grown substantially and, according to the marketing research company NDP Group, grossed...

Badass: Making Users Awesome

O'Reilly, 2015

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi...

Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide

Packt Publishing, 2013

A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification exam

Overview

Comprehensive step-by-step guide to help you prepare for the MB2-868 exam.

Loaded with screenshots and key points to help you pass the...

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