Learn IT - Books tags marketing

Gsm and Personal Communications Handbook (Artech House Mobile Communications Library)

Artech House Publishers, 1998

Here is the most comprehensive reference available on GSM applications and services that?s intended to build on -- not replace -- the basic technical information in the authors? original bestseller, An Introduction to GSM. The book provides a close-up look at this hot technology, offers in-depth discussions of the features and services available...

Living Together: A Legal Guide for Unmarried Couples (13th Edition)

Nolo, 2006

Living together out of wedlock can mean anything, especially in court -- unlike married couples, most unmarried couples don't automatically inherit or receive protection under the law. Consequently, you must document everything from property ownership and children to wills and other estate plans.

An essential resource for any unmarried couple,...

eBay For Dummies (Computer/Tech)

For Dummies, 2006

Buy low, sell high, and join the eBay community

Economy shopper or entrepreneur — discover the secrets to eBay success!

The bucks start here! Whether you're saving them or earning them, eBay's the place, and Marsha Collier is the person to show you how. Get...

Drupal 6 Search Engine Optimization

Packt Publishing, 2009

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Wharton School Publishing, 2010

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Modern Analysis of Customer Surveys: with Applications using R

John Wiley & Sons, 2012

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As...

Multimedia Security Handbook

CRC Press, 2004

Intellectual property owners who exploit new ways of reproducing, distributing, and marketing their creations digitally must also protect them from piracy. The Multimedia Security Handbook addresses issues related to protecting digital media. It begins by introducing security fundamentals and discussing the vulnerabilities of individual protection...

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds

John Wiley & Sons, 2006

Starting a new business is the easy part. Having it survive and then to thrive and grow is the biggest challenge every entrepreneur faces, especially the homebased and small business owner who usually has limited resources when launching a venture. Whether a business is based in one’s home or is a major corporation, certain basic principles...

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Sybex, 2009

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The...

Marketing and Selling Professional Services in Architecture and Construction

John Wiley & Sons, 2009

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients.

As clients become more sophisticated at both local and international level, and as competition in the construction industry increases,...

The Executive MBA for Engineers and Scientists

CRC Press, 2009

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder...

Extreme Programming for Web Projects

Addison Wesley, 2002

Web development teams have been operating in the dark for far too long. The lack of proven development methodologies for the Web environment has resulted in a constant struggle for developers to produce quality Web-based projects on time and within budget. The field is multidisciplinary in character, involving both technology and...

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