Learn IT - Books tags loyalty

Windows Azure and ASP.NET MVC Migration

Wrox Press, 2013

Deciding to take the leap from one technology to another is a difficult one. You face the risk of improper implementation of the technology, which can cause performance issues. You also face possible impact to business logic, which can produce disruption to your customers and partners. Many core business processes were written many years ago and...

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

Que, 2011

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

AMACOM, 2010

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these...

Perspectives on Branding

Cengage Learning, 2009

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...

Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time

Maximum Press, 2010

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and...

Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

Morgan Kaufmann, 2014

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to...

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

Building Engaged Team Performance: Align Your Processes and People to Achieve Game-Changing Business Results

McGraw-Hill, 2010

Harness the Power of Your Most Valuable Resource—Your Workforce!

Process improvement approaches like Six Sigma and Lean Enterprise have worked wonders for countless organizations, but in the drive for true excellence, these approaches are only one important part of the formula.

Building Engaged...

Flip the Funnel: How to Use Existing Customers to Gain New Ones

John Wiley & Sons, 2010

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...

Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business

John Wiley & Sons, 2009

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

Strategic Marketing Management

Routledge, 2005

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy...

Pomeranians For Dummies

For Dummies, 2007

So you’re thinking about getting a Pom? Maybe you know you want one but you’re wondering how to find a good one. Or just maybe you’re already a proud Pom parent and want to find out more about sharing your life with your puffy pal. Whatever your reasons, you’re off to a great start by discovering more...

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